Page 2332 - Week 06 - Thursday, 7 June 2018
(3) A total of 19 videos have been filmed by LRBL Program with 10 released to date. The outstanding videos are with the businesses for final sign-off or edits have been requested by the business due to emerging issues such as a profiled staff member has left the business.
(4) The Light Rail Business Link Newsletter was published in February and April 2018.
(5) The LRBL program is set performance measures based on achievement of specific activities with timelines across four key areas of:
- engage CBC membership, and outreach as required, to ensure broad engagement across the relevant sectors of the business community; and
- coordinate information and referral provision to the business community to build awareness of services and support available to maximise business benefit from the project.
Light Rail Corridor Focused Business Engagement:
- host and provide facilities for the quarterly Business Reference Groups (BRGs);
- via the BRGs and broader CBC networks, provide regular updates to businesses along the construction corridor to inform them of progress, likely impacts, emerging opportunities and business support; and
- work with TCCS and Canberra Metro to identify opportunities and /or mitigate adverse impact on businesses and implement activity accordingly.
New Opportunities/New Business Models;
- coordinate two business forums and other engagement opportunities to identify ideas and opportunities relating to TCCS objectives;
- identify key ideas and opportunities from the forums and support industry partners and forum participants to implement through this partnership;
- work with appropriate partners from business and the Territory to support street/precinct activation projects (considering facades, way finding, shops fronts, lighting) promotion of the offer available in the area and encouragement for visitors to increase spend; and
- continue to assess best practice in activities world-wide and apply findings as appropriate.
Marketing and communications activities:
- generation of 2 positive project stories per month from businesses; and
- completed “key person interviews” from a target list of persons using questions to be developed with TCCS.
(6) ACT Government funding for the LRBL program has been $500,000 per annum for 2015-16 and 2016-17 and $299,750 in 2017-18.
Reporting requirements for the LRBL program are:
- fortnightly Progress Reporting with Manager Stakeholder and Community Engagement, Transport Canberra Light Rail (TCLR); alternated with fortnightly meeting with Canberra Metro and TCLR Communications Team to report, plan and co-ordinate business support activities;
- monthly Meeting with TCC Chief Operations Officer to monitor progress and prioritise LRBL activities to achieve the work plan; and