Page 1330 - Week 04 - Thursday, 7 April 2016

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3. Paid advertising for the campaign is currently planned to go to June 2016.

4. $260,000.

5. The campaign is fully funded by the recycling industry.

6. The revenue received from the Material Recovery Facility (MRF) contractor:

(a) 2013/14 was $519,138.68.

(b) 2014/15 was $570,553.57.

7. Forecast contributions to be received in 2015/16 are approximately $650,000.

8. (a) Market research was undertaken of 1,000 residents to identify misconceptions about what can and can’t be recycled as well as preferred communication avenues for recycling advice at a cost of $22,244.

(b) Nil.

(d) Nil.

9. The forecast expenditure in 2015-2016 on the production and dissemination of the below categories is as follows:

(a) Press: $7,000. Radio: $24,000. Television: $90,000. Cinema: Nil.

(b) YouTube advertising: $8,000.

(d) $1,000.

(e) Campaign concept development: $10,000. Magnets: $51,000. Bus advertising: $9,000. Website/digital assets: $6,000.

Note: The figures in italics comprise the advertising agency costs.

10. The magnet is reusable. ACT NOWaste has moved away from an annual collection calendar that was mailed out to all households and which had a magnet on the back of it. The calendar is now available online to print. A short print run has also been done.

11. ACT NOWaste plans to evaluate the Ricky Starr ‘Get Re-Psyched about Recycling’ campaign in July 2016. TAMS will evaluate the success of the campaign, particularly with the key 18 to 35-year-old demographic, before proceeding with any new campaign work on waste education or recycling. There are no other specific campaigns scheduled in 2015/16 on waste education.

The Actsmart programs deliver education on waste and recycling to the schools, business and public event sectors via a suite of programs. These programs are communicated throughout the year via targeted channels including the Actsmart sustainability portal, stakeholder networks, and social media.

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