Page 1329 - Week 04 - Thursday, 7 April 2016

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(8) The cost of the clean-up is the responsibility of the occupier of the property.

Advertising—government campaigns
(Question No 655)

Mr Coe asked the Minister for Transport and Municipal Services, upon notice, on 11 February 2016:

(1) Was the ‘Get Re-Pysched about Recycling’ campaign independently reviewed (as provided in the Government Agencies (Campaign Advertising) Act 2009), before the campaign commenced; if so, what was the date the campaign was referred to the independent reviewer and what was the outcome of the review.

(2) Has there been any concerns expressed or modifications sought to the campaign as part of any independent review

(3) Over what period is the ‘Get Re-Pysched about Recycling’ campaign expected to run.

(4) What was the total cost budgeted for the ‘Get Re-Pysched about Recycling’ campaign.

(5) How much of the total cost of the ‘Get Re-Pysched about Recycling’ campaign was met by funds generated from the recycling contractor.

(6) How much revenue was received from the recycling contractor for waste education in (a) 2013-2014 and (b) 2014-2015.

(7) How much revenue is expected to be generated from the recycling contractor for waste education in 2015-2016.

(8) Can the Minister provide a breakdown of the amount spent or proposed to be spent on (a) market research agencies, (b) public relations consultants, (c) advertising agencies and (d) any other specialist consultants for the ‘Get Re-Pysched about Recycling’ campaign.

(9) Can the Minister provide a breakdown of the amount spent or proposed to be spent in 2015-2016 on the production and dissemination of (a) advertising in the press, on the radio, on television, and in the cinema, (b) advertising online, including any social media activities, (c) audio visual advertising, including videos, (d) printed material, including pamphlets, explanatory booklets and (e) other promotional material, such as magnets, toys or models for the ‘Get Re-Pysched about Recycling’ campaign.

(10) Is the ‘Get Re-Pysched about Recycling’ campaign magnet recyclable.

(11) Are there any other Government campaigns planned to be run in 2015-2016 in support of recycling or waste education.

Ms Fitzharris: The answer to the member’s question is as follows:

1. Yes, the campaign was referred to the independent reviewer in November 2015. The campaign was approved without any changes.

2. No.


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