Page 397 - Week 01 - Thursday, 17 February 2011
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(5) Why has this form of advertising been used.
(6) How effective has this advertising been.
Mr Barr: The answer to the member’s question is as follows:
(1, 2, 4, 5&6) Details of Australian Capital Tourism’s advertising are at Attachment A.
(3) This represents approximately 44% of Australian Capital Tourism’s advertising budget.
The response for Sport and Recreation is accounted for in the response to Question on Notice No. 1328 from the Minister for Territory and Municipal Services.
Attachment A
|
Advertising undertaken |
Purpose of advertising |
Cost of advertising |
Form of advertising |
Why was this form used |
How effective has this advertising been |
|
Australian Capital Tourism undertakes marketing campaigns including tactical destination marketing, brand marketing and event specific marketing such as Floriade, NightFest and Enlighten (Autumn Event). |
To promote and market the ACT as a tourist destination. |
$ 1.67m (end November figure) |
TV, radio, print and digital web marketing. |
All types of mediums used depending on market and target segments. |
Advertising increases destination awareness and preference to travel. |
|
Staff Recruitment |
Recruitment. |
$9,540 |
|
Effective for target audience. |
Achieved desired outcome. |
Government—advertising
(Question No 1324)
Mr Seselja asked the Minister for Gaming and Racing, upon notice, on 8 December 2010:
(1) What advertising has been undertaken in the Minister’s portfolio in 2010-11 to date and what is the purpose of the advertising.
(2) What is the cost of the advertising referred to in part (1).
(3) What proportion of the 2010-11 advertising budget does this expenditure represent.
(4) What form of advertising has been used.
(5) Why has this form of advertising been used.
(6) How effective has this advertising been.
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