Page 392 - Week 01 - Thursday, 17 February 2011
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Please refer Attachment A for responses to Questions 1, 2, 4, 5 and 6, information is current as at 14 December 2010.
(3) The Department does not specifically budget for advertising. Any advertising costs are managed within the supplies and services budget.
The total advertising expenditure in 2010-11 to date (per Attachment A) is $6,048.
(A copy of the attachment is available at the Chamber Support Office).
Government—advertising
(Question No 1315)
Mr Seselja asked the Minister for Health, upon notice, on 8 December 2010:
(1) What advertising has been undertaken in the Minister’s portfolio in 2010-11 to date and what is the purpose of the advertising.
(2) What is the cost of the advertising referred to in part (1).
(3) What proportion of the 2010-11 advertising budget does this expenditure represent.
(4) What form of advertising has been used.
(5) Why has this form of advertising been used.
(6) How effective has this advertising been.
Ms Gallagher: I am advised that the answer to the member’s question is as follows:
The Member’s question is very open and broad ranging and I am not prepared to authorise the use of the very considerable resources that would be involved in providing the detailed information required to answer it. However, interpreting ‘advertising’ to cover major public relations activities and not those required to carry out normal business, I am advised that the answer to the Member’s question is:
(1) ACT Health has undertaken web, print, radio and television advertising in 2010-11 to date and the purpose of the advertising is to announce the commencement of new health promotion activities aimed at improving public health and to announce changes to health infrastructure such as the Canberra Hospital multi-level car park.
(2) The cost of the advertising referred to in part (1) is $319,393.17
(3) It is difficult to ascertain the proportion of the 2010-11 advertising budget this expenditure represents, as advertising expenditure is worked out on a project by project basis. The cost of advertising figure mentioned above is the cumulative figure for a number of projects with an advertising component.
(4) The form of advertising is web, print, radio and television
(5) These forms of advertising have been used because they are considered the most effective means of reaching all parts of the ACT community.
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