Page 4037 - Week 12 - Thursday, 20 October 2005

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Tourism—ministerial agreements
(Question No 611)

Mr Smyth asked the Minister for Tourism, upon notice, on 21 September 2005, (redirected to the Acting Minister for Tourism):

(1) How will the Territory benefit from the recent signing of a new Tourism Ministers’ “formal partnership and goodwill agreement”;

(2) How is the ACT Government working in cooperation with the Federal Government to better promote Canberra and its tourism assets.

Mr Hargreaves: The answer to the member’s question is as follows:

(1) The Intergovernmental Arrangement (IGA) recently signed by tourism ministers in all states and territories primarily provide a framework for intergovernmental collaboration in key areas that increase the contribution of tourism to Australia’s economy, environment and society, while maintaining respect for the organisational imperatives of the parties to the Arrangement.

Benefits for the ACT are as follows:

Opportunities for collaboration in international marketing programs;

-  Australian Capital Tourism (ACTC) collaborates with Tourism Australia and Tourism New South Wales to market the Territory in key target markets of South East Asia including Singapore, Malaysia, China and New Zealand. Programs include the Aussie Specialist Program, Oz Talk, and Best of Australia,

-  ACTC participates in Tourism Australia’s Regional Strategy meetings each year which cover Hong Kong, China and North Asia markets to access promotional opportunities and campaigns that originate from these markets,

-  The appointment of an ‘in-market’ representative based in Singapore in Tourism Australia’s offices, to work with Tourism Australia to explore promotional opportunities for ACTC in target markets. Recently the ACT and region was extensively promoted in Singapore through the production of a publication of a Canberra supplement, 8 Days widely circulated in Singapore through Media Corp, one of Singapore’s most dynamic publishing companies,

-  Participation in Australian Tourism Exchange (ATE) the Australia’s premier tourism trade event and the largest international travel trade show in the southern hemisphere. The event organised by Tourism Australia provides a forum for Australian tourism businesses (sellers) such as hotels, airlines, tour companies and transport providers to meet with top international wholesalers (buyers), and

-  Participation in Destination Australia Marketing Alliance (DAMA), a marketing alliance between Tourism Australia and states and territories to stimulate the domestic tourism sector. Programs include the Visiting Journalists Program (VJP), a valuable marketing tool for ACTC.

Opportunities for collaboration in domestic marketing programs;

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