Page 3871 - Week 13 - Tuesday, 8 November 1994
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research is based on an analysis of collated internal and external data relating to the land and housing market, industry and supply, and dwelling occupations and commencements.
The analysis of this research is published on a quarterly basis in the Housing Development in Canberra and the Residential Activity Report which report on trends in the housing development industry.
Copies of current editions have been provided to Mrs Carnell.
Marketing Plan for Nature Parks
(2) The ACT Parks and Conservation Service has commissioned a consultant
team to assist in the development of a marketing strategy for nature parks in
the ACT. The purpose of the strategy is to enable the Government and the
ACT community to derive economic benefits from marketing the Territorys
park areas for nature based tourism, whilst maintaining their natural integrity,
and observing the need for social equity. The strategy will follow the
direction of the ACT Ecotourism policy and the National Ecotourism strategy.
Surveys will be undertaken as part of the strategy to determine the current level of knowledge of nature parks in the ACT, and to investigate the needs and public perceptions of our parks by both visitors and non-visitors. This information will enable the ACT Parks and Conservation Service to determine the range, and appropriate costs, of services they should be providing to their visitors, and how they should be promoting their product.
(3) A focus group survey, telephone survey, and face-to-face interviews at the
Visitor Information Centre on Northbourne Avenue will be undertaken.
(4) The marketing strategy has been funded as part of an enhancement proposal,
of which approximately $33,000 will be required for the promotions plan and
includes the survey costs.
(5) The consultants report is due in March 1995.
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