Page 4444 - Week 12 - Thursday, 26 October 2017
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The first lot of recommendations looked at how the review should be conducted. Recommendation 2 stated that the review should consider including provisions that apply to advertising on public transport vehicles and public transport stops. Recommendation 3 requested that the ACT government model the economic impact of different regulatory frameworks in the ACT for advertising signage if any substantive changes or additions to signage regulations are proposed following the review. Recommendation 4 recommended that the government consult with relevant road and transport authorities when assessing applications for signs adjacent to and visible from arterial roads and highways when undertaking the review.
Recommendation 5 went through a number of issues for the review, including the need to modernise the content and language of all relevant rules and regulations to accommodate and incorporate digital technology; update the types, definitions, descriptions and criteria for signs that can be displayed in the ACT; incorporate technology-neutral definitions of signage, including billboards; increase the accessibility, transparency and consistency of the relevant rules and regulations; respect the role of the ACT as the national capital; and include specific additional criteria, such as luminance and dwell time for electronic digital signs, particularly when road safety and proximity to residential areas are factors.
Recommendation 6 was that the ACT government consider a precinct specific or zone specific approach to signage, including billboards. Recommendation 7 was that the government fully consult with the community when it undertakes the review. Recommendation 8 was that the ACT government should not grandfather existing signage under any new or amended legislation, regulations or codes of practice.
The community and the committee were also clearly concerned about the regulatory regime, the apparent lack or inconsistent enforcement of existing regulations and the lack of knowledge of how to complain about signage. This was the principal subject of the other recommendations.
Recommendation 9 is that after the review the government should ensure that the regulatory model for signage in the ACT undergoes regular monitoring and review. Recommendation 10 is that the ACT government, after the review, conduct a compliance survey of signage within the ACT in order to address concerns about “sign creep”. Recommendation 11 is that the ACT government conduct and publish annual random compliance surveys of signage within the ACT.
Recommendation 12 is that the ACT government establish clear and accessible reporting avenues for the public to lodge complaints about signage in the ACT, and consider the potential usage of the fix my street portal when doing so. Recommendation 13 is that the ACT government, after the review, establish information and awareness campaigns about how to make a complaint in relation to advertising content, advertising signage and advertising signage locations, and what kind of compliance action can be taken. Finally, recommendation 14 is that the ACT government ensure that advertisers seeking to place advertisements in the ACT have access to appropriate advice and regulatory guidance.
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