Page 2221 - Week 07 - Thursday, 7 August 2014
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Getting to know supporters face to face is a very powerful way to improve relationships with them, to understand their interests and motivation to give. It’s also an opportunity for the Donor to meet key people in the Party, and to better understand where their money is going and why the Party needs it.
All this information is entered into their database, CIVI. The manual with screen shots about how to enter telephone call dates has an extensive report-generation capability. The manual states how to make a record of telephone calls made to potential donors:
People we wish to maintain contact with may indicate particular preferences in relation to how they do or don’t want to be contacted in relation to fundraising.
Those who don’t not specify any conditions will be sent all hardcopy appeals and email appeals where we have their email address.
It goes on:
Those who complain about the length of long letters will be sent only short letters.
The Greens also target people as being prospects for bequests:
Small, low cost events for regular donors, bequest prospects and some major donors are a good way to engage supporters. Events such as these require the support of key individuals in the Party as their attendance at small events is a good way to get supporters to come along.
I wonder whether our ACT Greens minister, Shane Rattenbury, ever sizes people up as being a “bequest prospect”. The database can also extract people who live within a certain distance of a location, people who have given to certain appeals and people who need to be hit up again. It can also use demographic and geographic information to send text messages to targets.
I do not put this on the record tonight to cast judgement on these practices but to point out that the Greens operate an orchestrated, data-focused, money-oriented and partisan operation. We should not accept that they do anything less.
South-east Asian art and culture
MS PORTER (Ginninderra) (4.50): On Monday, I joined His Excellency Min Thein, chair of the ASEAN committee in Canberra and ambassador of Myanmar, a number of ambassadors and high commissioners of ASEAN to welcome them and other distinguished guests to the opening reception for the south-east Asian art and culture Ideas, Forms and Societies exhibition on behalf of the Chief Minister. The ACT Legislative Assembly is incredibly fortunate to be hosting such an exhibition—
Mr Coe interjecting—
MS PORTER: I would like a bit of silence.
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