Page 1896 - Week 06 - Thursday, 9 May 2013

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Table 1: Summary of International Campaigns since 1 July 2009

In Market Activity

Date

Cost

Staff Members Participating

South Africa

6 to 18 May 2010

$32,130

2 x SOGC

New Zealand

16 to 19 July 2010

$10,050

1 x SOGC; 1 x ASO5

United Kingdom

8 to 21 September 2010

$36,000

1 x SOGC; 2 x ASO5 1

United Kingdom; Ireland; the Netherlands; and South Africa (combined campaign)

9 to 28 February 2011

$38,300

2 x SOGC

New Zealand

10 to 15 February 2011

$18,960

1 x SOGA; 1 x ASO5

United Kingdom

31 May to 14 June 2011

$25,500

1 x SOGC; 1 x ASO5

New Zealand

11 to 13 November 2011

$12,150

1 x SOGC; 1 x ASO5

United Kingdom

21 February to 7 March 2012

$30,350

2 x SOGC

New Zealand

11 to 13 May 2012

$11,500

1 x SOGC; 1 x ASO5

New Zealand

15 to 18 March 2013

$11,700

1 x SOGC; 1 x ASO5

1. In September 2010 three officers participated in the campaign to the United Kingdom due to its length and complexity.

1. In September 2010 three officers participated in the campaign to the United Kingdom due to its length and complexity.

(d) It is not possible to determine the specific number of applications generated directly from these campaigns given the visa processing pipeline can take several years. Table 2 below shows the top five countries for application approvals over the last four years, with both the United Kingdom and South Africa featured. There is a strong relationship between in market programs and subsequent application activity. Activity from New Zealand is less visible because visa processes are generally not involved.

Table 2: Top five countries for application approvals since 1 July 2009

Top 5 Countries of origin

Number of applications approved from highest ranking

Percentage of total approved applications

United Kingdom

339

18%

India

307

16%

South Africa

276

15%

Sri Lanka

130

7%

Iran

84

4%

Business—buy local campaign
(Question No 102)

Mr Smyth asked the Minister for Economic Development, upon notice, on 10 April 2013:

(1) What is the status of the Social Media ‘Buy Local’ Campaign initiative.

(2) When will this initiative commence, if not already.


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