Page 181 - Week 01 - Wednesday, 28 November 2012
cricket community. Of course, AFL, rugby league, rugby union, netball, golf—all of the major sports—have indicated that they will be supporting centenary activities. In addition to bringing major events to the city, they are also working with the ACT government and the centenary team to promote Canberra’s centenary to fans of the various sports.
Members who have had the opportunity to see the first volume of the centenary year will be aware of the depth and breadth of the program. It will be a year like no other that this city has experienced. It does represent a fantastic opportunity for us to leverage off those significant events and to build a long-term legacy for the tourism and events sector. We look forward to closing the year with the launch of the new Canberra brand that was funded in this year’s budget.
MADAM SPEAKER: A supplementary question, Mr Smyth.
MR SMYTH: Minister, you did mention an expanded Enlighten at the tourism awards on Friday night. Will Enlighten mark III be smaller than Enlighten mark I, bigger than Enlighten mark II or larger than Enlighten marks I and II combined, and what will actually happen in this expanded Enlighten?
MADAM SPEAKER: I think Mr Smyth is asking you to enlighten us about Enlighten, Mr Barr.
MR BARR: I look forward to making those announcements in due course, Madam Speaker.
MADAM SPEAKER: Supplementary question, Ms Porter.
MS PORTER: What is the government doing in relation to building tourism demand from Asia and the region, and what is the progress on securing international flights into Canberra airport?
MR BARR: A core of the territory’s plan to build tourism demand from Asia is our efforts to secure direct international flights to the city. The $420 million development of the Canberra airport does provide us with the opportunity to reach out to new tourism markets, with particular focus in the first instance on New Zealand and Singapore.
The ACT government have been in ongoing negotiations with airlines and we are very confident that, with the very strong support of the Canberra airport, and indeed of all of the major tourism stakeholders in the city, that we can be successful in seeing international flights into Canberra airport. This will be assisted by the government’s commitment to deliver a new international marketing campaign in support of these new international flights. With business and diplomatic travel likely to be a very key part of flights to both New Zealand and Singapore, our international marketing campaign will focus on the leisure end of the market to support these new routes.