Page 2069 - Week 06 - Thursday, 8 June 2006

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(3) What specific efforts are being undertaken by ACTION to monitor early bus departures;

(4) What is the average weekly passenger count departing northbound from the City interchange on routes 33 and 34;

(5) What is the average weekly passenger count arriving at the City interchange on routes 33 and 34;

(6) On what basis is an assessment of need for an increase in bus service on a particular route undertaken.

Mr Hargreaves: The answer to the member’s question is as follows:

(1) ACTION does not specifically record early bus departures complaints. However from May 2005 to April 2006 there were 171 customer complaints received regarding early running, from 717,522 bus services that ACTION provided.

(2) Complaints are investigated and where appropriate, action taken.

(3) Regular reliability checks in the field; monitoring of services by managers through ACTION’s management information system.

(4) The average weekly passenger boardings for Route 33 is approximately 5,950.

The average weekly passenger boardings for Route 34 is approximately 12,400.

ACTION’s current system does not have capacity to record passengers alighting, or part-journeys.

(5) See answer (4).

(6) Patronage levels.

Tourism—marketing campaign
(Question No 1097)

Mr Smyth asked the Minister for Tourism, Sport and Recreation, upon notice, on 9 May 2006:

(1) Has a review been conducted of the “See yourself in Canberra” branding campaign; if so, (a) what was the outcome of this review, (b) when will the report of the review be made public, (c) who conducted the review and (d) what did the review cost;

(2) If no review of this campaign has been undertaken, what plans are being made to undertake a review.

Mr Barr: The answer to the member’s question is as follows:

(1) Yes

(a) The effectiveness of the brand campaign (‘awareness of the brand’ and ‘preference to visit’) is tracked continuously in our key target markets of Sydney, Brisbane, regional New South Wales and Adelaide on a rolling basis


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