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Legislative Assembly for the ACT: 2003 Week 7 Hansard (26 June) . . Page.. 2713 ..


Title

Communications Manager

Division:

Corporate Services

Immediate supervisor:

Executive Director, Corporate Services, Exec 1.2

DUTY STATEMENT

KEY ACCOUNTABILITIES

1. Proactively seek and recognise portfolio opportunities to promote activities and programs to clients and the community.

2. Provide sound strategic communication advice to the Department's business areas and the portfolio Ministers' offices, and develop and implement external and internal communication strategies.

3. Respond to media inquiries and liaise with the media as appropriate.

4. Develop and implement effective strategies for the department's internal communications so that staff understand their roles in the context of the department's Mission and Outcomes, and to convey important departmental administrative and cultural information.

5. Work with the Information Technology Unit and the department's business areas to develop content for the department's website that is appropriate to the portfolio's target audience.

6. Research and write articles for the department's staff magazine and for other external publications as required.

7. Undertake other public relations activities as required by the Chief Executive and the Executive Director, Corporate Services.

Duties representing highest function: 1, 2, 3

Most time-consuming duties: 1, 2, 3

SELECTION CRITERIA

1. Extensive experience in public relations, journalism or related field, and especially in preparing and implementing major communication strategies for external and internal audiences.

2. Sound understanding of and demonstrated experience in developing internal communications strategies within a government department or the corporate sector, and a proven record of obtaining successful outcomes.

3. Ability to provide sound communication advice to the department's business areas, including senior officers, and to the Ministers' offices.

4. Excellent written and oral communication skills and extensive experience in writing for print and web-based communications.

5. Demonstrated experience in using the Internet and intranets as a communication tool for portfolio stakeholders and staff.


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