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Legislative Assembly for the ACT: 2003 Week 5 Hansard (8 May) . . Page.. 1856 ..

As detailed in Question on notice no 554 a total of $901,268 of a budget of approximately $1.1 million was spent on purchasing airtime for the tourism television commercial in Sydney metro, Northern NSW, Southern NSW, SBS (national) and locally in Canberra. The funding sources were detailed in Question 554.

The Government initially considered airing the new tourism television commercial further afield in Brisbane and South East Queensland as well other interstate markets.

Whilst television has the biggest impact of any media, it is also the most expensive. Reach and frequency are major factors in formulating strategic television campaigns. The available budget for the television commercial was also a restrictive factor in considering markets other than the main target market.

Accordingly, the two key factors considered in determining the 'reach' for the television commercial were:

the most appropriate market that would provide the highest return for the Government's investment; and

the available budget.

The television commercial was targeted at the 'self-drive' market in Sydney and regional NSW. Sydney and regional NSW have the greatest proportion of population that fall within the identified target psychographic markets for Canberra. (Roy Morgan Research Value Segments). Placement of advertisements outside the target markets would have diluted the effect of the advertisements in the target markets. The Government therefore considerd that maximising efforts in our target markets would provide the best return for the investment.

Taxation-stamp duty

(Question No 690)

Mr Smyth

In relation to auctions and further to your reply to part (4) of Question on notice no 603 in which you stated that 'The stamp duty payable will be determined in accordance with the provisions of the Duties Act 1999 and the Taxation Administration Act 1999'. This fails to answer the original question in part (4) which asked 'How much stamp duty will be paid'. Can you now answer how much stamp duty will be paid on the land sold during auction on Thursday 27 March 2003.

Mr Quinlan: The answer to the member's question is as follows:

The stamp duty payable based on the purchase price paid at auction for each lot is provided in the following table.

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