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Legislative Assembly for the ACT: 2000 Week 11 Hansard (30 November) . . Page.. 3596 ..


Olympic Football Survey Forms

(Question No 315)

Mr Quinlan asked the Chief Minister, upon notice, on 10 October 2000:

In relation to the Olympic football survey forms distributed by the firm Barbara Davis and Associates:

1) Given the unique nature of Olympic football, what useable information can be gathered from these surveys other than that which would be used for the purpose of political point scoring at taxpayers expense.

2) How much money was paid to the firm Barbara Davis and Associates for this exercise.

3) How many survey forms were (a) distributed; and (b) returned.

4) What proportion of the total attendance at all Olympic football matches does this figure represent.

5) On what days was the survey conducted.

Mr Humphries: The answer to the member's question is as follows:

1) The survey was conducted on people attending the Olympic Football events in Canberra to obtain information on the origin of people who attended the games, their satisfaction with the various aspects of the games, the Stadium, and transport, and the expenditure of people coming to the events from interstate or from overseas. This information will be used for assessing the satisfaction of people attending the event, refining assumptions on expenditure by international visitors, and for planning future events at the Stadium.

2) Total cost of the survey is $38,005. A progress payment of $17,275 has been made with the balance to be paid shortly.

3) (a) There were 6,008 survey forms distributed. (b) There were 2,450 survey forms returned.

4) This represents 6.5% of all ticket sales given a survey form, and 2.7% who returned the form.

5) The survey was conducted on all days on which Olympic football was held in Canberra.


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