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Legislative Assembly for the ACT: 1999 Week 13 Hansard (7 December) . . Page.. 3844 ..
Ms Carnell (continuing):
- development and implementation of a direct marketing program targeting up to 5,000 businesses considered to have the potential to relocate in the ACT. The program focuses on smart, global industries that may be attracted by the ACT's natural competitive advantages;
- multimedia initiatives such as the CD-ROM 'Canberra City of the Future' and development of a web-based photo-library;
development of a suite of marketing publications; and
- participation in a range of international development activities focusing on overseas markets, particularly China, Japan, South Africa and Taiwan; and activities relating to Canberra-Nara Sister City relationship.
The Government continued to use the 'Feel the Power of Canberra' campaign and the concepts behind the slogan, particularly in relation to business publications and the CD-ROM.
Attachment A
Breakdown of Marketing Budget for 1998/1999
Publications and hospitality $ 7,099Direct marketing program $123,582
Print work, design and production $179,514
Advertising $ 59,450
International Support Activities $ 21,641
Multimedia $149,332
Promotional gifts $ 22,128
Other marketing activities (i.e. Awards, etc.) $ 92,049
Total $654,795
Specific Initiatives:
CD-ROM 'Canberra City of the Future - included underMultimedia. $91,796
Magic Millions - included under Other Marketing
Activities. $25,000
International Support Activities $21,641
Direct Marketing Program $123,581
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