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Legislative Assembly for the ACT: 1999 Week 3 Hansard (25 March) . . Page.. 846 ..


Mr Stefaniak: Was he not Sadie, the cleaning lady?

MR QUINLAN: He also sang "Sadie, the Cleaning Lady". She could have really done a job with her mop in the last week or so.

Mr Hird: Is this the Johnny Farnham half-hour or question time?

MR QUINLAN: Sorry. Now that Mr Kevin Neil has taken off the gloves and stopped being diplomatic and publicly called for the Government to sack the Bruce Stadium management team, Nationwide Venue Management, for, amongst other things, treating them as country hicks - - -

Ms Carnell: It is the marketing team. He asked for the marketing team to be sacked, not the management team.

MR QUINLAN: All right, that will do - the marketing team.

Ms Carnell: It is a bit different. I am just helping you a bit to get the question right.

MR QUINLAN: Yes, happy to take it. Help me if you can.

Mr Humphries: Is there a question here?

MR QUINLAN: There is a question coming here. Will you take action based on that advice? I notice that you have gone public and said that the Raiders were involved in the appointment in the first place. Seeing that they are big enough to quite openly admit their mistake, will you do the same?

MS CARNELL: Mr Speaker, no, I have no intention of sacking the marketing team for Bruce Stadium. It is a bit tragic when the Deputy Leader of the Opposition does not even know how to ask the question right and gets marketing and management a little bit confused.

Mr Quinlan: Answer the question. Get on with it.

MS CARNELL: I was just making sure you had your question right. The management of the stadium is done by Bruce Operations Pty Ltd, which has a contract with a marketing company from Melbourne that is responsible for the sales and marketing campaign at Bruce Stadium. This contract runs until July this year. The marketing company's responsibilities and services could be categorised as branding, positioning, sales, communications and product development.

Examples are creative concepts and key images to reposition the stadium as a major sporting and entertainment facility; corporate identity; communication strategy for the development and production of commercials and promotion material; signage and advertising strategy; sales program, including suites, naming rights, passholder program, signage and advertising; securing of corporate sponsorship and major events such as the concert that was announced yesterday. The concert will be on 28 April. It will be one of


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