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Legislative Assembly for the ACT: 1998 Week 4 Hansard (25 June) . . Page.. 1160 ..

The Implementation Strategy, a copy of which was provided to the Opposition, outlines a number of mechanisms for marketing the campaign locally, nationally and internationally. The Implementation Strategy was developed at no cost to Government.

8) A range of electronic and print media campaigns were implemented since the launch of Feel the Power of Canberra in September last year. Refer to tables below for details.

Campaign 1

Purpose: Business and investment attraction

Target Audience: AB Socio Economic Group

Media Placement date/s Advertisement Cost

Airport billboard - 20/12/97 - 30/3/98 Bruce Stadium $15750
Sydney

Australian 3/10/98, 2/11/97, Why Fujitsu chose $29090
Financial Review 16/11/97, 7/12/97 Canberra

Business Review 7/11/97, 2/12/97 Why Fujitsu chose $18846
Weekly Canberra

Panorama- Ansett January 1998 Why Fujitsu chose $10085
inflight magazine Canberra

Australasian November 1997 Why Fujltsu chose $10000
Business Canberra
International

TradeRoute 1998 edition Why Fujitsu chose $4971
Australia Canberra

Nine Network- Business Sunday 30 sec and 60 sec $24504
Sydney and and Sunday TV advertisements
Melbourne

Asian Business December 1998 Why Fujitsu chose $5892
Review Canberra

Total $119138

Campaign 2

Purpose: Destination marketing for tourism

Target audience: Socially Aware, Visual Achievers, Traditional Family Values

and Young Optimists (based on the Roy Morgan Value Segmentation).

Media Placement date/s Advertisement Cost

Airport billboard - 20/12/97 - 30/5/98 ACT Milk Brumbies $18788
Melbourne

Australian Way - January 1998 Wine Industry $8700
QANTAS inflight
magazine

Canberra Holiday November 1998 Lone Pine $30,000
Planner

Total $57488

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