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Legislative Assembly for the ACT: 1996 Week 9 Hansard (29 August) . . Page.. 2804 ..

MR DE DOMENICO (continuing):

I present the following paper:

Grant Cameron Community Centre - ministerial statement, 29 August 1996.

I move:

That the Assembly takes note of the paper.

Question resolved in the affirmative.

Ministerial Statement

MR DE DOMENICO (Minister for Urban Services and Minister for Business, Employment and Tourism): Mr Speaker, I seek leave of the Assembly to make a ministerial statement on achievements in the promotion of Canberra in Japan.

Leave granted.

MR DE DOMENICO: I am very pleased to present this ministerial statement to the Assembly today addressing the progress which has been made in marketing Canberra as a tourism destination in Japan. Mr Speaker, you may recall that the Chief Minister, on her return from Nara in November last year, reported to the Assembly on a number of outcomes which the visit to Japan achieved. At that time the Chief Minister indicated that there were several opportunities that should be pursued. One of these was the need to prioritise our tourism marketing strategy for Japan. Consequently, a series of meetings were held with Canberra Tourism to discuss ways of more effectively marketing Canberra in Japan and maximising access to our promotional material for tour operators, travel wholesalers, potential visitors and other interested parties. At that time, Canberra Tourism was developing its relationships with other agencies, such as Tourism New South Wales, to improve information distribution. The student educational market was also identified as an important potential audience for Canberra, given our national capital status, our local, national and environmental tourist attractions, and also our outstanding educational facilities and programs.

I am pleased to report to the Assembly that there have been a number of significant achievements made as a result of the visit, specifically in the field of promotion of Canberra as a tourism destination. Assembly members would have recently received a kit containing a collection of information, publications and newspaper articles that relate directly to the increased level of promotion in Japan. Canberra Tourism have been diligent in pursuing new opportunities and revisiting existing relationships in order to increase the national capital's profile in Japan. One of Canberra's major marketing tools is

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