Page 1021 - Week 04 - Thursday, 18 June 1992
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package it also gets, I think, 30 seats per home game which are distributed to junior rugby league in Canberra. As part of the sponsorship package, whenever a Raider turns up for junior rugby league, the Canberra Milk logo is displayed. The Raiders lime drink has proved extremely popular.
So, on the advice that I have, I am quite satisfied that the sponsorship of the Raiders by Canberra Milk has produced a remarkable marketing success. As part of their marketing expenditure, it is a highly justifiable charge on what is a commercial-style government operation. I table a chart showing year to date sales of Canberra Milk, demonstrating the success of the Canberra Raiders sponsorship.
Mr De Domenico: Is that in colour, like the ACTEW one?
MR CONNOLLY: It is not in colour, so the Liberals may have some difficulties following it.
MR MOORE: I ask a supplementary question, Madam Speaker. It would appear that we are going to have to ask the same question of Mr Berry in respect of ACTTAB at another time. Why would you suggest that the increase started to occur simply because of the sponsorship of the Canberra Raiders? Is it not possible that that also coincides with the great fuss over recyclable glass milk bottles? It may well be the case that the increase in the benefit for Canberra was due to people's growing awareness of the environmental advantages of using reusable, recyclable glass milk bottles.
MR CONNOLLY: Anything is possible, Madam Speaker. But, if you are operating in a commercial context, as Canberra Milk is, and you engage in a marketing strategy which results in a dramatic increase in sales, I think you have to make the assumption that your marketing strategy is valid. While Mr Moore, perhaps to generate some media attention, seems to be focusing on the Canberra Raiders and on the corporate box at Bruce Stadium, I think of equal significance is the whole process of junior rugby league tickets which are clearly identifiable as part of the Canberra Milk sponsorship and club liaison officers going to schools and promoting Canberra Milk. The development scheme running throughout Canberra is Canberra Milk's schools rugby league development scheme. This whole marketing strategy is targeted very much at the schools, and it seems to me to be a very sensible marketing strategy.
Hospital Beds
MS ELLIS: My question is addressed to the Minister for Health. The Liberal health spokesperson claimed in the Tuggeranong Valley View on 28 April that Woden Valley Hospital is set to shut down a number of elective surgery beds during the August school holidays and that Tuggeranong residents would be hardest hit by that decision. Is this true?
MR BERRY: This is another example of the Liberals getting it wrong.
Mrs Carnell: You are not going to do it now?
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