Page 2886 - Week 13 - Thursday, 23 November 1989
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undertaken by this Government have been the close cooperation with the Canberra Visitor and Convention Bureau and the establishment of the Tourist Industry Advisory Committee with representatives from virtually every sector in the industry.
There is now much closer cooperation than ever existed in the past. It is quite a dramatic change. There is now much closer scrutiny, on an informal level, in the industry. I believe that the private sector, the industry members themselves, are the best judges of how to spend the money because they are the ones who reap the benefits or disbenefits of any marketing campaign. The marketing campaign has been developed very thoroughly. The full details of the marketing campaign have been referred to TIAC and have been discussed fully with them.
So, in conclusion, it is impossible to assess absolutely how effective any marketing campaign is. An enormous amount of value judgment goes into deciding how resources will be allocated. It will always be possible from a subjective point of view to criticise a campaign. It will never be possible to fully objectively assess the effectiveness of a campaign. But by establishing close links with the industry, the private sector itself, I believe that we have taken significant steps to ensure that the marketing is effectively and efficiently conducted.
Division agreed to.
Division 130, $482,200
MR JENSEN (10.58): Mr Speaker, I want to make some brief comments in relation to the Bruce Stadium.
A member: Again?
MR JENSEN: Yes. I think it is important, Mr Speaker, as far as the development of the Bruce Stadium is concerned - and I will continue to call it the Bruce Stadium, despite what other people wish to call it - that we know what agreements were reached. What does concern me, Mr Speaker, is that that renaming was apparently one of the agreements that was reached between the ACT Government and the people that they were seeking to contract to go into the facility. Part of that contract was to rename the stadium, Mr Speaker.
I have some problems with that, as I am sure a considerable number of residents of the ACT do. I think it is important to note that these terms and conditions, which we still have not seen copies of and which the people of the ACT have still not been provided with, make some sort of agreement and arrangement that many of us may not agree with. I think it is appropriate, Mr Speaker, at this juncture, to remind the Government of the importance of the Bruce Stadium not just to the people of Canberra but to the nation. I think we have some difficulty with the proposal.
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