Page 1701 - Week 06 - Thursday, 3 June 2021

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they can buy more and experience more. For businesses, that means their customers can spend more and try new products or services.

The government has allocated $2 million in digital vouchers to ChooseCBR. Customers can start using ChooseCBR vouchers at participating businesses from next Wednesday, 9 June. That is ahead of the Queen’s birthday long weekend. Customers will be able to access $80 worth of vouchers each and every day of the program until the $2 million has been spent. There are nearly 50,000 consumers already registered to spend at participating businesses from next week. So whether you are a small business or a consumer, signing up is free and it is easy at

DR PATERSON: Minister, what changes have been made for the rollout of ChooseCBR following last year’s trial?

MS CHEYNE: Last year’s trial gave us great feedback from businesses and consumers. Although it only ran for 15 days, hundreds of businesses signed up, and over $300,000 of digital vouchers were claimed. Following the trial we sought and assessed qualitative feedback, and we looked at the quantitative data, to make changes to the rollout of the full ChooseCBR program.

Firstly, we have increased the value of the ChooseCBR vouchers. The vouchers are now worth $10, $20 and $50, with $10 off when you spend $20 or more, $20 off when you spend $40 or more and $50 off when you spend $100 or more. That also means that we have changed the value proposition. Consumers can now effectively double their purchasing power with ChooseCBR.

In the trial, vouchers were worth 25 per cent of the transaction value. We have changed that to 50 per cent of the transaction value. That is following feedback from businesses, business groups and consumers about simplifying it. This means customers are more likely to shop where they would not otherwise or purchase more than they would otherwise. We have changed the eligibility criteria for businesses, primarily by removing the JobKeeper eligibility requirement, so that more businesses can participate.

To make participating in ChooseCBR as simple as possible, we are providing businesses with a range of posters, badges, stickers and other point-of-sale material when they register. A range of digital resources and translated material are available for businesses to download from the ChooseCBR website. Just yesterday we uploaded gifs to Instagram with ChooseCBR, to help promote that further on social media. We have translated the key materials for businesses into 13 of the most—(Time expired.)

MS ORR: Minister, how can businesses and consumers sign up for ChooseCBR?

MS CHEYNE: I thank Ms Orr for the question. Signing up is free and easy at It is very much still open to businesses and consumers. Businesses that registered during the trial can simply reactivate their existing account. New businesses to ChooseCBR fill in a simple online form, with basic details of their business. There is a short video on the website that takes businesses through a step-by-step guide of how to register. All that businesses need to have on hand to

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