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Legislative Assembly for the ACT: 2003 Week 13 Hansard (27 November) . . Page.. 4956..


The Government has provided an additional $2 million annually for Calvary public hospital to provide an additional 600 elective surgery procedures each year above totals reported in 2002-03.

Apprenticeships-advertising

(Question No 1117)

Mrs Burke asked the Minister for Education, Youth and Family Services, upon notice, on 25 November 2003:

In relation to advertising in the Vocational Education and Training (VET) sector:

(1) Please detail the current strategy for advertising VET options to the Canberra community (including TAFE and colleges) in the ACT;

(2) Please detail the current strategy for advertising apprenticeships, including school based traineeships and apprenticeships.

Ms Gallagher

: The answer to Mrs Burke's question is:

(1) Advertising Vocational Education and Training (VET) options to the wider Canberra community involves methods and media best suited to the target audience:

Targeted media advertising, using communication expert's advice, is employed as applicable using mail, print, radio and television.

The training web site (www:newapprenticeships.act.edu.au) details options available to all seeking training information.

TAFE and colleges are part of the VET options available to the wider community and use mail, print, radio and television advertising of their products.

Colleges also access Student to Industry Program advertising strategies. These include:

i. Newspaper, especially advertising that increases Year 10 student/parent knowledge of VET options at college

ii. Purchase of sites at forums such as Careers Market and Employment Expo

iii. Letter box drops to Canberra households

iv. Conducting of forums such as industry links meetings, public parent/student meetings and teacher meetings

v. Initiatives such as the myfuture.edu.au pilot whereby students access national career information networks and learn about VET as viable and valuable college options.

(2) The current strategy for advertising apprenticeship options to the wider Canberra community is to use methods and media best suited to the target audience:

Targeted media advertising is employed as applicable using mail, print, radio and television.

The training web site (www:newapprenticeships.act.edu.au) details options available to those seeking apprenticeships or school based apprenticeships.

TAFE and colleges are part of the VET options available to the wider community


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