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Legislative Assembly for the ACT: 2003 Week 4 Hansard (3 April) . . Page.. 1478..



provisions of the Territory Plan. However, there may be circumstances that could prevent the application from proceeding. These may include constraints on the development of the land or the ability of the applicant to proceed.

Advertising-costs

(Question No 554)

Mr Smyth asked the Minister for Economic Development, Business and Tourism, upon notice, on 1 April 2003.

1. How much did the production of this advertisement cost, can a breakdown of each cost please be provided;

2. Was there a fee for the appearance of Jimmy Barnes in this commercial;

3. How much will the government spend on air time alone of this commercial and how many hits will this funding buy, please break down into (a) 60 second slots and (b) 30 second slots;

4. Can the Minister please provide a list of the regional New South Wales towns that will see this advertisement;

5. Can the Minister please provide a breakdown of funding sources for the commercial;

6. Have any programs been delayed or deferred as a result;

7. Are there any estimate costs on the Winter campaign to start in May, where will the funding come from.

Mr Quinlan: The answer to the member's question is as follows:

1. How much did the production of this advertisement cost, can a breakdown of each cost please be provided;

The cost of producing the television advertisement is $182,273.

The breakdown of the costs for production of the commercial is as follows:

$4,500

Concept development

$46,085

Shoot

(Includes cameraman, assistant, crane, crew costs, equipment hire and film stock, balloon hire x 3, special equipment freight shoot 2, insurance shoot 2 Pre-production 1,200 including casting and pre-production)

$1200

Pre-production

$12,560

Producer/Director

$20,705

Talent

$6,500

Production supervision


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