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Legislative Assembly for the ACT: 2002 Week 11 Hansard (26 September) . . Page.. 3385..


Australian International Hotel School

(Question No 283)

Mr Cornwell asked the Treasurer, upon notice, on 24 September 2002:

(1) What marketing strategies have been activated by the Australia[n] International Hotel School to draw on the population of Sydney for prospective students?

(2) How many students have been recruited and what has been the cost of this marketing strategy for the years 2000 and 2001 respectively?

Mr Stanhope: As Acting Treasurer, the answer to the member's question is as follows:

(1) The Australian International Hotel School's (AIHS) marketing activities for Sydney are part of its overall marketing strategy for NSW and include the following:

� A program of visits to selected schools that have been identified as offering the most opportunities for feeding students through to the AIRS. Secondary schools with a strong socio-economic profile, high levels of academic achievement and a strong emphasis on preparing students for a diverse range of further study are the primary focus of the program.

� The AIHS has established relationships with the following influential schools in Sydney through the offering of Memorandums of Understanding designed to build preferential relationships between the AIHS and each school:

Cranbrook School

Ascham School

Sydney Church of England Grammar School

Knox Grammar

Loreto Normanhurst

Abbotsleigh

Barker College

Kambala

� In addition, the AIHS was invited to attend career evenings at the following Sydney schools:

Cranbrook School

St. Ignatius College Riverview

Pymble Ladies College

St. Ignatius College Riverview

Pymble Ladies College

Smiths Hill

Newington College

� In 2001-02, the AIHS conducted four information sessions in Sydney.


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